Social media post and banner design

SOCIAL MEDIA POST DESIGN

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10 Social Media Content Ideas which boots your design

This list of engaging social media content ideas will help you out the next time you need to beat that dreaded writer’s block.

It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms.

But fresh, quality content that attracts users’ attention and keeps them informed is important. People will be excited to see what you post next, which makes them more likely to engage with your posts—and maybe even become a customer.

With this cheatsheet of solid content ideas for each of the major social platforms, you’ll be ahead of the curve. And you’ll never find yourself staring at a blank content calendar again.

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Creative social media post ideas for all the major platforms

10 social media post ideas

1. Videos

By 2021, digital videos will drive 80% of web traffic. That means you’re leaving reach and engagement on the table if you aren’t sharing video content on your channels. And there are so many options to choose from:

Stories (Facebook and Instagram)

Snapchat

IGTV

YouTube

Live video (LinkedIn, Facebook, Instagram)

Tik Tok

In-feed videos (Facebook, Instagram, LinkedIn, Twitter, Pinterest)

Pro tip: You can share videos on any of your channels, but on Facebook and Twitter, it’s best to upload videos directly (versus sharing the YouTube or Instagram video link) to get the most engagement.

And don’t forget TikTok, where short and fun videos can reach younger audiences.

The Washington Post is using TikTok in ways that are fun and surprising. In this video they have a bit of fun with U.S. Democratic candidate for president Julian Castro and his twin brother Juan, who is also a politician.

To get started creating winning social videos, read our guide to creating the perfect social video.

2. Live videos

In addition to video posts, consider posting live video updates to your social channels. Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine.

This is a great idea for launch events or press conferences. You can also use Facebook Live or Twitter Live to host a preview event for upcoming products or to stage a live demonstration of your services.

In this video, Benefit Cosmetics demonstrates how to use one of their products, BADgal mascara, a product that just so happened to be in that month’s edition of Birchbox, a subscription makeup sample box.

3. Your employees

It can take years to build trust in your brand, but showcasing real people who work at your company can build a personal connection with your audience much more quickly.

Try featuring posts by a few of your employees — ones who typically don’t post to your social accounts — or posts featuring your employees to personalize your social media feeds and share different voices.

You could even let your employees advocate for your products or services during your social media campaigns. Your followers will appreciate being able to put a literal face to your brand, which helps them feel more connected to what you do and offer.

CoLab Software makes a complicated product: a software program meant to help engineering and design teams work better together. By featuring their individual employees, as they’ve done here with Freddie Pike, and telling a bit of their story, they add a face to their work and make it seem more approachable.

4. Company news

Share exciting news about your organization on your social media feeds. But make sure to personalize it. For example, you could share a photo of your team celebrating winning a big new client or an industry award, or introducing a new product or an important hire, instead of just posting a link to the press release.

Company updates are especially important on Twitter, where 40% of users are there for breaking news.

Mysa, a company that makes smart thermostats, announced a round of hiring by talking about their values and sharing a team photo.

5. Market data

If your company has original data that provides important insights into your operations or your industry, share those highlights on social media. One example would be Hootsuite’s annual Social Trends Report, which includes data based on a survey of thousands of social marketers.

You can post the report or an article covering its key findings on LinkedIn. Turn interesting stats and quotes into visual posts for other social media sites like Facebook, Twitter, and Instagram. With software like Canva, you can create visually interesting posts about statistics without being a graphic designer.

A video doesn’t seem like an obvious choice to share data about people living alone, but it gives the Economist an opportunity to share a statistic in a dynamic way.

6. Articles and blog posts

If you have a company blog, share the articles to your social media feeds with direct links where you can. Blog posts sharing company news, open job postings, and industry developments can be repurposed to share on social media.

For Instagram, post an appealing on-brand graphic that fits the content. If you’re posting to the feed, redirect users to a link in your bio. If you’re posting to Stories (and you have over 10,000 followers), employ the “Swipe up” feature..

On LinkedIn, in-house articles and blog posts are a great way to share your expertise and provide updates on your company’s work. You can share these articles directly through LinkedIn’s publishing platform.

This Instagram post from A Beautiful Mess has a long caption, but it’s still a lot shorter than the detailed blog post it points to. By sharing some personal information and a preview photo, readers are pointed to the longer, step-by-step blog post.

7. Behind-the-scenes looks

Your followers are interested in what you do, so share a little bit of information about that with them. Your social channels are a great place to share photos and videos that show people something they wouldn’t otherwise see.

Use your social media pages to post videos that show your office or workplace events. Or, give followers a photographic peek into the creative process behind your work, whether it’s a look at products getting packaged for shipping or some shots of event preparations.

In this Instagram video, clothing brand Eve Gravel shared a shot not of a new dress or shirt but of one of the patterns used to make the products—along with a caption explaining that the company continually works to improve its fits.

8. Contests and giveaways

Reward your followers, and gain new ones, by hosting a contest or giveaway on your social media channels. Boost engagement by making a post comment or share a condition for entry, and you might gain new followers as people hear about the contest from family and friends.

As a bonus, these posts are also a great way to promote new products and services.

Before you run a contest or giveaway, be sure to familiarize yourself with the legal requirements.

Clothing brand Ninety-Eight promoted their upcoming appearance at Toronto’s One Of A Kind Show by giving away free tickets via Instagram.

9. Influencer content

Pair up with an influencer who fits well with your brand, and have them generate content to share on both your social channels and theirs. These posts should make sense with the rest of your social media content while helping you reach new potential followers via the influencer.

When selecting an influencer for these posts, think about engagement as well as follower numbers. A diaper or children’s clothing brand could work with a mommy blogger. A brand that offers food for delivery could look at partnering with influencers who are busy professionals.

Actress Jenna Dewan partnered with Smash + Tess for this Instagram post and contest, which highlighted that the comfy rompers are also available in children’s sizes.

For more, read our guide to influencer marketing.

10. GIFs

GIFs, or simple moving images, are a popular way of communicating on social media. They can be a fun way to make a post stand out or to share a joke with lighthearted content. You can use well-selected GIFs to take part in ongoing cultural conversations, trending topics, and pop culture moments.

Facebook and Twitter both have integrated GIF search engines that allow you to find a great GIF by searching keywords. You can also find GIFs on Giphy, or use the site to create your own from in-house video and image files. Here are all the ways to create your own GIF.

The characters of Schitt’s Creek are very GIF-able, and the show shares clips from different episodes on its own social media channels via GIF..

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